The 704, named for the last three digits of its residing zip code, wraps the legendary Broken Spoke honky tonk on South Lamar in Austin, TX. Mimicking the warm glow of neon in the dancehall, The 704 signage pays homage to its iconic neighbor with vintage designs influenced by belt buckles and guitar bodies.
Brand Identity
Design Inspiration
Primary Project ID, Wall Mural Graphics, and Leasing Center ID
Primary Project ID
Leasing Center ID and Wall Mural Graphics
Secondary Project ID/Parking Directional
Parking Directional
Retail Parking Directional
Elevator Emergency Egress Plaque (interior/exterior)
Apartment Suite ID
Restroom ID
Stationery, Leasing Brochure, Post Card Mailer
Pocket Folder Leasing Brochure