When Philips Senior Living brought the life-saving AutoAlert pendant to market in 2011 they needed a vast system of marketing and sales tools to promote and sell their product. Creative direct mail pieces, interactive sales presentations, trade show booth layout design and graphics, and a mobile tour concept were developed to engage senior living community directors and convert leads into product sales.
Direct Mail promoting the AutoAlert pendant with envelope, postcard, and custom deck of interlocking cards.
Interactive promotional mailer that folds into a domino (box), tying in with messaging on the postcard and envelope.
Various direct mail pieces. Seasonal brochure and coupon packet concept for medical device retailers (center).
Custom iconography distinguishing different technologies and services across print and digital marketing campaigns.
Fan deck and sales brochure promoting services and technologies offered by Philips Senior Living.
Interactive Sales Brochure
Sales and Marketing Collateral
Concept for national mobile tour to engage senior living communities with the technology and hardware offered by Philips Senior Living.
Mobile Tour Experience (concept)
Mobile Tour Website (concept)
Mobile Tour Branded Materials & Team Member Apparel (concept)