Academia is an upscale cocktail bar featuring world-class mixologists in downtown Austin. Academia’s concept and design is themed around the after-hours of an Ivy League university faculty lounge if history’s greatest literary figures had taught there. Academia is not a bar for a quick drink, but rather a place to stay, drink, create, speak, share, and celebrate the boozy beauty that lurks in all our brains.
Brand Identity Lock Up & Identity Mark
Project Inspiration
Iconography Study
Storefront Sign
Banner Graphics
Each banner is themed to a specific writer using iconography to convey their signature characteristics and literary works.
Ernest Hemingway banner. Drink of choice: Daiquiri
Dorothy Parker banner. Drink of choice: Whisky Sour
F. Scott Fitzgerald banner. Drink of choice: Gin Rickey
Hunter S. Thompson banner. Drink of choice: Wild Turkey
Academia Banner